SEO Salman's Blog

Columnist Julie Joyce explains how one site takes advantage of users' search behavior and explains how you can do the same. The post A Surefire Recipe To Getting The Links You Deserve appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1NDu4cu via IFTTT

Popular SEO tool software company, Moz, launched a spam analysis feature within their link analysis toolset. The post Moz Open Site Explorer Adds Spam Analysis For Risky Links appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1BXXzNv via IFTTT

Google's authorship program may be over, but columnist Eric Enge notes it's still important to work on building authority. The post Authorship Is Dead; Long Live Authorship appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1EUyUvm via IFTTT

Google’s investment in artificial intelligence does more than just create better search results; it allows Google’s engineers to make constant algorithm changes right under our noses. Columnist Nate Dame explains. The post They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/19YJvOj via IFTTT

Columnist Stoney deGeyter presents this beginner's guide to marrying great content with strong SEO to maximize search visibility. The post How To Get Your Content In Front Of Millions Of Eyeballs appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1Mb2RRp via IFTTT

Google News ranking algorithm won't factor in if a publisher is mobile-friendly or not, at least not yet. The post Google News Ranking Won’t Be Impacted By The New Mobile-Friendly Algorithm appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1FL19lG via IFTTT

For businesses looking to expand into a new regions, columnist John Lincoln has created this checklist of things to consider when developing your strategy. The post Ready To Go Multilingual Or Multinational With Your Online Business? Ask Yourself These 10 Questions First appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1Gl11sh via IFTTT

You can now communicate subdomain moves in Google Webmaster Tools Change of Address tool. The post Google Adds Subdomain Support To Change Of Address Tool In Google Webmaster Tools appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1bt0VTG via IFTTT

Learn more about software for content marketing campaigns – what the capabilities are, and how they can help marketers automate content marketing campaigns. This free guide also includes the recommended steps for choosing a content marketing tool and contains profiles of leading content marketing vendors. Click here to download your copy. The post SPONSOR MESSAGE: Marketer’s Guide- Content Marketing Tools appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1xvCvTD via IFTTT

Bing is so confident in some of their search results that they will remove the pagination to additional search result pages. The post Bing May Remove Navigation To Additional Search Result Pages appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1FzEmcE via IFTTT

When it comes to search engine optimization, only one website can win the battle for top spot. Columnist Jim Yu argues that winning this battle means relying on machine learning to analyze and interpret data. The post Optimization On The Content Battleground: Human + Machine Learning appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1Bg2NVO via IFTTT

Now both Yahoo and Google have search based mortgage calculators. The last one to hold out is Bing. The post Yahoo Search Adds A Mortgage Calculator appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1HrzK5l via IFTTT

Google is adding a more colorful experience to their mobile knowledge graph cards. In some cases the results are gray but others have bright green or red. The post Google’s Mobile Knowledge Graph Cards Get Some Color appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1Ik3EK3 via IFTTT

Columnist Janet Driscoll Miller reminds us that in an age of content syndication, a well-maintained XML sitemap is key to establishing your site as the original source of your content. The post The Importance Of XML Sitemaps In The Age Of Panda appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1B5NWfR via IFTTT

At the core, content repurposing is the act of taking a single piece of content and tailoring it for delivery to multiple channels. Download this white paper from Oracle to learn the fine art of repurposing content for relevancy and reach. The post SPONSOR MESSAGE: How to Turn One Piece of Content into 100 appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1EnxUzS via IFTTT

Many businesses know they need search engine optimization, but they don't know much more beyond that. Columnist Casie Gillette has tips for determining the specifics. The post 3 Keys To Understanding Your SEO Needs appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1Fvplaw via IFTTT

Google's Zineb Ait Bahajji is quoted as saying at SMX Munich the upcoming mobile-friendly algorithm will impact more sites than their Panda or Penguin algorithms. The post How Large Is Google’s Mobile-Friendly Algorithm? Larger Than Panda Or Penguin. appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1EYOETi via IFTTT

Google will take algorithmic action on more doorway pages in the near future. The new algorithm adjustment will impact these pages trying to increase their search footprint. The post Google To Launch New Doorway Page Penalty Algorithm appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1LjqEOm via IFTTT

Have you been hit by a penalty, or perhaps suspect as much? If so, columnist Chris Marentis recommends these diagnostic tools for identifying, assessing, and fixing site issues. The post 8 Tools For Google Penalty Recovery appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1FpKulW via IFTTT

Search results include complete men's college basketball tournament bracket, along with Bing's game-by-game predictions. The post Bing Puts March Madness Bracket In Search Results, Predicts Kentucky To Win Championship appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1wOTBLx via IFTTT

We all know search engine results pages look different these days. Contributor Adam Dorfman shares information from experts that quantifies the difference and explains how marketers can cope. The post The Evolution Of Google SERPs: Three Key Takeaways From SMX West 2015 appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1b7XnWL via IFTTT

Google is dropping support for the original Webmaster Tools API, which means you can no longer obtain keywords from the content reports within Google API starting April 20th. The post Google To Sunset Webmaster Tools API Version One On April 20th appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1NSxEk1 via IFTTT

Posted by randfish How much does the context of a link really matter? In today's Whiteboard Friday, Rand looks at on- and off-topic links to uncover what packs the greatest SEO punch and shares what you should be looking for when building a high-quality link. For reference, here's a still of this week's whiteboard! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about on-topic and off-topic links. One of the questions and one of the topics that you see discussed all the time in the SEO world is: Do on-topic links matter more than off-topic links? By on topic, people generally mean they come from sites and pages that are on the same or very similar subject matter to the site or page that I'm trying to get the link to. It sort of makes intuitive sense to us that Google would care somewhat about this, that they would say, "Oh, well, here's our friend over here," we...

Google seems to be rolling out the new mobile interface where they show Googley colored line separators in the mobile search results. The post Google Mobile Multi-Colored Line Separators Now Live appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1C9nU0b via IFTTT

Millions of WordPress sites may be exposed to a Blind SQL Injection vulnerability due to a security hole in the very popular Yoast SEO plugin. The plugin has been updated, make sure to update your plugin. The post Yoast WordPress SEO Plugin Vulnerable To Hackers appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1AkL3r7 via IFTTT

A key element in shaping your SEO program is understanding your competition. To illustrate this, columnist Derek Edmond takes us through a recent competitive analysis performed for a client. The post How Competitive Analysis Leads To A Better B2B SEO Program appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1E5tDRk via IFTTT

More and more often, SERPs are including answers, not just links to answers. Columnist Mark Traphagen recaps an SMX West panel that explores the effects. The post The Growth Of Direct Answers: How Should SEOs React? appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1NJok1W via IFTTT

Contributor Janet Driscoll Miller recaps an SMX West 2015 covering the latest in structured data. The post The Next Generation Of Structured Data: Taking Markup To The Next Level appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1C4aBQp via IFTTT

Despite many sites already supporting HTTPS, 80% of those URLs do not show in the Google search results because the webmaster is communicating to Google to display the HTTP version. The post Google Analysis Shows Over 80% Of HTTPS URLs Not Displaying In Google’s Search Results appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1KQyfE6 via IFTTT

What's the latest on how top SEOs are handling the challenges of the business? Contributor Janet Driscoll Miller recaps a key panel discussion from SMX West. The post Meet The SEOs: Up Close @SMX West 2015 appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1HpaGN5 via IFTTT

Jenny Halasz recaps the most noteworthy tidbits of the "Meet The Search Engines" panel at SMX West 2015, where representatives from Google and Bing fielded all manner of SEO questions. The post Meet The Search Engines: Up Close @SMX West 2015 appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/184xsh0 via IFTTT

Google may flag sites that have broken security certificates in the search results. They may also boost the ranking benefit on login pages, to prevent phishing attempts. The post Google Says About Half Of Security Certificates Are Broken On The Web appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1wjSaV5 via IFTTT

Columnist Eric Enge discusses common issues that arise from improper implementation of the noindex tag. The post SEO Nightmare: When NoIndex Goes Bad appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1E0ZYJ2 via IFTTT

Google quickly changes their keyword rich anchor text in a recent blog post to avoid controversy in the SEO industry around link spam and link schemes. Will this lead to Google penalizing themselves again? The post Google Changes Car Insurance Links After SEOs Complain appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1EUndZx via IFTTT

Columnist Aleyda Solis provides recommendations to analyze, optimize, promote & monitor your mobile web search presence. The post Take These 3 Actions To Ready For Google’s Mobile Search Update appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1EvyZZH via IFTTT

Having a slow or fast mobile site should not impact your mobile-rankings, assuming your desktop site is fast. Google still uses many desktop signals for mobile ranking, even after April 21st. The post Google Mobile-Friendly Algorithm Currently Doesn’t Differentiate Some Desktop Ranking Signals appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1ETxCEH via IFTTT

Posted by randfish Imagine a world where even the high-up Google engineers don't know what's in the ranking algorithm. We may be moving in that direction. In today's Whiteboard Friday, Rand explores and explains the concepts of deep learning and machine learning, drawing us a picture of how they could impact our work as SEOs. For reference, here's a still of this week's whiteboard! Video transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are going to take a peek into Google's future and look at what it could mean as Google advances their machine learning and deep learning capabilities. I know these sound like big, fancy, important words. They're not actually that tough of topics to understand. In fact, they're simplistic enough that even a lot of technology firms like Moz do some level of machine learning. We don't do anything with deep learning and a lot of neural networks. We might be going that di...

Does your site use AJAX? Well, Google may stop crawling those pages. More details to come from Google as early as next week. The post Google May Discontinue Their AJAX Crawlable Guidelines appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1B7l4rP via IFTTT

Webmaster Trends Analyst Gary Illyes said the most searched term on Google is "Google" itself during SMX West session. The post What’s The Most Searched Thing On Google? Turns Out It’s “Google” appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/17VeAAP via IFTTT

Posted by Eric Enge Let's face it. Getting slapped by a manual link penalty, or by the Penguin algorithm, really stinks. Once this has happened to you, your business is in a world of hurt. Worse still is the fact that you can't get clear information from Google on which of your links are the bad ones. In today's post, I am going to focus on the number one reason why people fail to get out from under these types of problems, and how to improve your chances of success. The mindset Success begins, continues, and ends with the right mindset. A large percentage of people I see who go through a link cleanup process are not aggressive enough about cleaning up their links. They worry about preserving some of that hard-won link juice they obtained over the years. You have to start by understanding what a link cleanup process looks like, and just how long it can take. Some of the people I have spoken with have gone through a process like this one: In this fictitious timeline examp...

Content is an integral element of search engine optimization (SEO), so check out columnist Thomas Stern's handy checklist to ensure your content reaches its full potential. The post A Content Marketer’s Guide To SEO: A Checklist appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1KiGnwN via IFTTT

Google tests how searchers would react to not seeing a snippet description in the search results. The post Google Tests Search Results Listings Without Descriptions appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1B6oVnI via IFTTT

Google says the change is meant to help local searchers, but does the Right To Be Forgotten play a role? The post How Google Made It A Little Harder To Reach Google.com From Outside The US appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1w1VgwQ via IFTTT

Will Google someday rank web pages based on how accurate they are? A new paper suggests they might. The post Google Researchers Introduce System To Rank Web Pages On Facts, Not Links appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1ABCpEj via IFTTT